About

A Results-Driven Tourism Leader

Shermain has led some of the Caribbean’s most impactful destination marketing initiatives—from culinary tourism and romance travel to cultural storytelling, hotel marketing, and major international partnerships. Her work has directly contributed to:

Reaching the milestone of 100,000 U.S. arrivals during her tenure as Acting Director of Tourism, USA, strengthening the destination’s largest source market.
Antigua & Barbuda winning multiple TripAdvisor Travelers’ Choice Awards, including recognition as one of the Caribbean’s Most Romantic Destinations.
Antigua & Barbuda being named the Caribbean’s Emerging Culinary Destination by the World Culinary Awards, powered by her leadership of Culinary Month and its signature programming.
Generating over $400K in travel industry sales through “Get to Happy,” the destination’s first-ever digital campaign, conceptualized, developed, and executed by Shermain—supported by a strategic summer travel advisor incentive program that drove measurable bookings.
Over $1M+ in on-island economic impact generated through Culinary Month initiatives.
Significant digital growth for resorts, attractions, and tourism brands across global markets.

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Shermain Jeremy

Destination Marketing Strategist | Cultural Storyteller | AI-Forward Marketing Practitioner

Shermain Jeremy is a global marketer who brings strategy, culture, and innovation together to create unforgettable brand experiences—especially for destinations and travel brands. With over 20 years of experience spanning international diplomacy, global pageantry, lifestyle branding, and tourism marketing, she has built a reputation for transforming complex ideas into campaigns that genuinely move people.

Where Culture Meets Strategy

Shermain’s story began on international stages—first as the Miss World 2004 Talent Winner and later as Miss Universe 2005—where she learned the power of authentic connection across cultures. Those experiences shaped how she approaches marketing today: with empathy, presence, and an instinctive understanding of what resonates with real people.

Her diplomatic career as a Second Secretary at the United Nations refined her ability to navigate stakeholders, manage complex relationships, and build trust across diverse communities. It’s why she brings clarity, humanity, and confidence to every room she enters.

A Leader Who Elevates People and Ideas

Known for setting the standard for creative excellence, Shermain consistently pushes teams and organizations to new levels of innovation. She leads with purpose and pace—bringing clarity, momentum, and fresh vision to every initiative.

Her leadership style empowers teams to stretch their capabilities, perform at a higher level, and feel deeply invested in the success of the work. It’s why colleagues have twice honored her with the “Lead the Charge Award”—recognizing initiative, collaboration, and the ability to turn ideas into meaningful action.

An AI-Forward Marketer Driving the Future of Tourism

Shermain integrates AI meaningfully into her work—from campaign planning and digital advertising strategy to SEO, content generation, and marketing automation. As a practitioner, she uses AI tools daily to enhance performance, speed, and strategic clarity.

She is also passionately exploring the next wave of AI opportunities for destination marketing, with several forward-looking projects in development. These initiatives focus on elevating guest experiences, strengthening marketing operations, and helping tourism brands embrace more personalized, data-driven storytelling—while keeping the human element at the center.

Community Builder at Heart

Beyond the marketing boardroom, Shermain is the founder of 4MomsLikeMe, a lifestyle and motherhood blog born during one of the most challenging chapters of her life. What began as a personal outlet has grown into a community grounded in honesty, resilience, and shared stories—mirroring the same connection-driven ethos she brings to her work.

Human, Curious, Creative

A proud Caribbean woman, foodie, avid reader, and lover of global experiences, Shermain draws inspiration from culture, travel, and her family adventures. She believes the best marketing doesn’t just sell—it connects, builds belonging, and inspires people to see the world differently.