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Destination Marketing Leadership | Cultural Storyteller
| AI-Forward Marketing Practitioner | AI & Marketing Operations | Destination Niche Product Development
Destination marketing is changing faster than most organizations are structured to adapt.
AI, data, and evolving traveler behavior have reshaped how destinations compete. Yet many DMOs are still operating with fragmented strategies, siloed teams, and tools that are underutilized or misunderstood.
This platform exists to help destination marketing leaders cut through the noise and make sense of what actually matters — strategically, operationally, and culturally.
A strategic partner for modern destination marketing leadership.
I work at the intersection of destination marketing, product development, and emerging technology — helping tourism organizations think more clearly about strategy, structure, and execution.
Through real-world experience across culinary tourism, cultural programming, global campaigns, and AI-enabled marketing, I translate complexity into actionable insight for decision-makers.This site is where I share those insights — openly, thoughtfully, and with intention.
What I explore on this platform
1
AI in Destination Marketing
How AI is already shaping marketing tools, decision-making, and operations — and how DMOs can use it intentionally, not reactively.
2
Destination Marketing Strategy
Frameworks, perspectives, and leadership-level thinking on building cohesive, performance-driven marketing operations.
3
Niche Product Development
Deep dives into culinary tourism, romance, culture, and experience-led destination positioning.
New here? Start with these insights.
Strategic insights — delivered thoughtfully.
Join a growing group of destination marketing leaders receiving bi-weekly insights on modern marketing strategy, AI, and destination innovation.
No fluff. No spam. Just clarity for decision-makers.
Join the DMO Insights List
About Shermain Jeremy
I’m a destination marketing strategist with almost 20 years of experience working across tourism brands, executing global campaigns, curating cultural initiatives, and initiating product-led destination development.
My work focuses on helping destinations evolve — not just creatively, but operationally — by aligning strategy, storytelling, and innovation.
