Over the years, Shermain has worked with major brands to include the Antigua and Barbuda Tourism Authority where she began her career in tourism in their New York office. There, she  played a key role in several high-impact marketing campaigns and initiatives and helped shape many of the organization's most notable marketing campaigns and programs to include building out the destination's romance product and helping increase brand visibility within the US, now Antigua and Barbuda's largest source market. Presently, Shermain also serves as the ABTA's special projects and events manager with special mandate to build-out strategy that will stimulate business during the slower summer months. Her key project includes establishing Antigua and Barbuda as a culinary destination and she successfully spearheaded the island’s first installment of Restaurant Week.

 

Shermain also has experience in the multicultural marketing space, where she worked with major brands such as Procter & Gamble, Banfi, Verizon and Target while working with Egami, a New York-based agency as their marketing coordinator. 

 

Now as the principal consultant of her own Travel/Tourism Marketing Consultancy, Shermain enjoys working with female Startups and has supported several female business owners on their entrepreneurial journey. Other brands include vacation rentals and real estate conglomerate RealJoy Vacations located in the Gulf of Mexico. 

Shermain holds an undergraduate degree in International Criminal Justice from the John Jay College of Criminal Justice and a Master of Business Management from the University of Illinois, Gies School of Business, Urbana Champaign. She combines her passion for marketing with personal interests, such as her mommy blog '4momslikeme', highlighting her multifaceted skills and interests. Her academic background, combined with her professional experiences, positions her as a leader and innovator in the field of marketing, particularly within the travel and tourism sector. When she’s not working, she enjoys reading, binge watching on Netflix, spending time with her family and raising her two young daughters.